Agentic marketing, pricing psychology & next-gen SEO

Hello there,

AI is no longer just a tool in your stack—it’s starting to be the stack. This week, we’re exploring the rise of agentic marketing, how to position your brand beside premium ones (without spending like one), and whether the future of SEO lies in AI-optimized search. Let’s get into it.

The AI-Powered Marketing Stack Is Already Here

Jon Yongfook breaks down how he’s building a completely AI-enabled marketing stack from content to analytics—and why marketers who lean in early might get compounding returns. A practical, transparent look at what’s working in the wild.

Agentic Marketing: Just a Buzzword? Not Anymore.

This new report explores how autonomous marketing agents—AI systems that plan and execute campaigns—are beginning to replace human workflows. It’s early days, but the shift could be as big as programmatic ads or CRM systems were.

Want to Seem Premium? Sit Next to a Pricey Brand

New research shows that placing your product next to more expensive competitors (whether on a shelf or in a feed) can boost perception—and conversion—without changing your own pricing. It's the subtle art of comparative positioning.

Are AIOs the Future of SEO?

With AI-generated overviews increasingly dominating the top of Google’s search results, is it still worth chasing organic rankings? Moz weighs in on whether optimizing for AIOs (AI Overviews) is the new SEO frontier—or a distraction.

As AI continues to shake up how marketing is done, the smartest thing we can do is experiment early—and often. Whether it’s testing new tech or rethinking where your ad appears, this is a moment to be bold and curious.

Until next time, keep growing.

Signing off,

Team ‘Luru