AI Growth, Pricing Secrets & the Rise of “Romance Brands”

Edition 88

Author

Luru Labs
September 29, 2025

Hello there,

This week’s mix is built around decisions—how brands bridge the gap between intention and action, price things cleverly, and use AI to amplify growth. We’re also seeing a new trend: “romance brands” that lean hard into emotional identity. Let’s unpack what’s working now.

Fyxer: AI That Triggers Growth Moves

Growth Unhinged dives into Fyxer, an AI tool that proactively suggests growth experiments, identifies weak spots in funnels, and flags optimization opportunities—even before you catch them. It’s like having a growth strategist watching your dashboard 24/7.

The rising consumer to enterprise AI playbook

Inside Fyxer’s path from $1 to $17 million in 8 months

www.growthunhinged.com/p/fyxer-ai-growth

The Intention–Action Gap: Why We Don’t Always Do What We Mean

SuperGoods explores that frustrating space between wanting to do something and following through—especially around sustainability. Brands that can provide “action scaffolding” (eg. reminders, easy steps) are seeing better conversion from good intentions.

The intention-action gap

Uncover the marketing strategy that bridges the gap between sustainability intentions and consumer actions, revealing how to make eco-friendly choices truly compelling.

www.supergoods.io/p/the-intention-action-gap

What Makes a “Romance Brand”?

Marketing Brew introduces the concept of romance brands—brands that sell not just a product, but identity, belonging, and emotional resonance. Think Harley-Davidson or Supreme. This article breaks down how romance brands build loyalty beyond features.

Why your latest romance find might come from a brand

Brands like Neutrogena, Audible, Vera Bradley, and Doritos are tapping into stories from sincere to smutty to attract consumers.

www.marketingbrew.com/stories/2025/09/22/romance-brands

Rounded Prices Attract Better Offers

Science Says shares data showing that using rounded prices (e.g. $50 vs. $49.99) elicits more generous offers from buyers—psychologically, the brain processes rounded numbers as more agreeable or honest. It’s a subtle nudge that can help in negotiations or pricing strategies.

Rounded prices get more offers from buyers

People are less likely to make offers to buy, or respond to offers received, when they use precise digits (e.g. $1,525) compared to rounded amounts ($1,500).

app.sciencesays.com/p/rounded-prices-get-more-offers-from-buyers


Until next time,
Whether you lean into AI, evoke identity, or finesse pricing strategy, small tweaks to what you intend often guide what your audience does. Try one new experiment this week.

Signing off,

Team ‘Luru