This Week in Marketing: Creativity, Emotions, and Humor That Sells

Edition 45

Author

Luru Labs
December 02, 2024

Hello there,

This week’s marketing insights are all about challenging conventions and uncovering new opportunities. From Jaguar’s misunderstood rebrand to creative local campaigns, let’s explore what’s shaping the marketing world right now.

Jaguar’s Rebrand: What We All Missed

Jaguar’s new identity has sparked debate, but this article reveals the deeper strategy behind the rebrand. It’s more than a sleek look—it’s a bold step into a new era that reflects modern luxury trends while staying grounded in the brand’s storied history.

You Are All Wrong About the Jaguar Rebrand – PRINT Magazine

Saul Colt on why Jaguar’s rebrand is smart, even if it hurts to watch.

www.printmag.com/industry-perspectives/you-are-all-wrong-about-the-jaguar-rebrand

Local Businesses Go Big with Creative Campaigns

Yelp highlights six local businesses that ditched the playbook and wowed their communities with unique, out-of-the-box marketing. From quirky stunts to heartfelt storytelling, these campaigns prove that even small businesses can make a big splash.

6 out-of-the-box marketing campaigns by local businesses

Small businesses are using innovative marketing tactics to drive engagement in their communities, all while working with shoestring budgets.

blog.yelp.com/businesses/6-out-of-the-box-marketing-campaigns-by-local-businesses

“Buy Now, Pay Later” is Changing the Game

New research from HBR dives into the explosive growth of “Buy Now, Pay Later” and how it’s transforming consumer spending habits. Spoiler: it’s not just about convenience—it’s about psychology. Marketers, take note!

Research: How “Buy Now, Pay Later” Is Changing Consumer Spending

Researchers find that BNPL drives both an increase in purchase likelihood and 10% larger basket sizes.

hbr.org/2024/11/research-how-buy-now-pay-later-is-changing-consumer-spending

Ben Evans’ 2025 Presentation: AI eats the world

Ben Evans’ latest presentation dives deep into the transformative role AI is playing in shaping technology and marketing. From automation to personalization, this is your guide to understanding AI’s growing impact and where it’s taking us next.

Presentations — Benedict Evans

Every year, I produce a big presentation exploring macro and strategic trends in the tech industry. For 2024, ‘AI, and everything else’.

www.ben-evans.com/presentations

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week. 

Signing off,

Team ‘Luru