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📈 Boost Your Engagement, Get Free Backlinks, and Learn Top Marketing Lessons! 📈

Edition 21

Author

Luru Labs
June 17, 2024

Hey there,

Happy Monday and Eid Mubarak to everyone!

We're back with another edition of our weekly marketing newsletter, packed with valuable insights and actionable strategies to enhance your marketing efforts. From understanding Instagram’s algorithm to mastering digital PR and learning from India’s latest election campaigns, we have something for everyone. Let’s dive into this week's highlights:

Struggling to get engagement on Instagram? You’re not alone. This article provides direct insights from Instagram’s chief on how their algorithm works. Learn what factors influence visibility and engagement, and discover tips to improve your reach and connect with your audience more effectively.

Instagram Chief Shares Insights Into Its Algorithms, Creator Monetization and More

The in-depth discussion with Adam Mosseri about the state of Instagram includes insights into the most important factors that define post reach.

www.socialmediatoday.com/news/instagram-chief-shares-insights-into-its-algorithms-creator-monetization-a/718540

Everyone wants backlinks, but traditional methods are becoming less effective. Enter digital PR: by creating compelling content that journalists want to cover, you can earn high-quality backlinks for free. Check out these 23 proven examples of digital PR strategies that can help you secure those valuable links.

23 Digital PR Examples and Strategies That Work Today

Unlock the power of digital PR with real-life examples. Learn how others use content-led link building to boost their rankings and SEO.

www.buzzstream.com/blog/digital-pr-examples

The recent Indian national elections were full of surprises. Beyond the political results, there are valuable marketing lessons to be learned from the campaigns. Top digital and creative agency leaders from India share their insights and strategies that political parties used during the election. Discover these innovative tactics and apply them to your campaigns.

Marketing lessons from the 2024 Indian general election

The Drum delves into what marketers can learn from the recently concluded Indian parliamentary elections.

www.thedrum.com/news/2024/06/12/marketing-lessons-the-2024-indian-general-election

Calendly, a leader in scheduling automation, recently overhauled their product-sales sales motion. This article provides an in-depth look at how Calendly leverages its product to drive user acquisition, engagement, and retention. Learn the key principles and tactics of product-led growth that you can apply to scale your own business.

How Calendly overhauled their product-led sales motion

CRO and CMO Jessica Gilmartin shares a first-hand account of how Calendly revamped their lead routing, qualification, and GTM org

www.growthunhinged.com/p/how-calendly-overhauled-their-product

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week. 

Signing off,

Team ‘Luru