📈 Boost Your 2024 Strategy: Social Trends, B2B Shifts & Instagram Secrets!

Edition 40

Author

Luru Labs
October 28, 2024

Hello there,

This week, we’re diving into the latest social media trends, uncovering B2B marketing strategies, exploring Gen Z’s changing brand trust, and revealing what makes Instagram’s algorithm tick. Ready to take some notes? Let’s jump in!

The Future of Social Media Content Strategy

From AI-enhanced content to the continued rise of vertical video, the 2024 social media landscape is going to be all about connection and customization. This report breaks down the top trends set to dominate in 2024, like creator-driven content and audience-first approaches, and explains how brands can implement these insights to maximize reach. If you’re planning content for the upcoming year, you don’t want to miss these predictions!

Two-Thirds Of Consumers Want ‘Edutainment’ Content From Brands [REPORT]

Sprout Social has released the 2024 Social Media Content Strategy Report based on a survey of over 4,500 consumers across five countries to analyze user preferences and behaviors across major social media platforms. The study reveals that 66% of social media users find “edutainment” content—material that educates and entertains—to be the most engaging form of [
]

www.netinfluencer.com/2024-social-media-content-strategy-report

B2B marketing is undergoing some serious shifts. From the importance of first-party data in building trust to the rise of experiential marketing, this list of trends has all the details. Pierre Herubel walks us through each trend, offering actionable insights and strategies to help B2B marketers navigate an increasingly competitive market. Get ready to supercharge your B2B approach!

5 B2B Marketing Trends for 2024/25

You need to know about these 5 trends

pierreherubel.substack.com/p/5-b2b-marketing-trends-for-202425

Is Word of Mouth Over? Gen Z’s Trust Shift

Traditional word-of-mouth might be taking a backseat as Gen Z continues to place more trust in influencers over friends for brand recommendations. GoDaddy’s latest report dives into what this means for companies looking to engage younger audiences, and how influencer partnerships are now a cornerstone for driving brand trust and loyalty. Learn more about how this shift is impacting the future of brand relationships.

End of Word-of-Mouth Advertising? GoDaddy Data Shows Gen Z Trusts Influencers More Than Friends

For years, word-of-mouth has played a critical role in the marketing success of small businesses. New data from GoDaddy suggests that recommendations from friends, family and co-workers are being replaced by influencers in terms of importance to younger consumers.

aboutus.godaddy.net/newsroom/news-releases/press-release-details/2024/End-of-Word-of-Mouth-Advertising-GoDaddy-Data-Shows-Gen-Z-Trusts-Influencers-More-Than-Friends/default.aspx

Instagram’s Reach & Engagement: What Works Now

With Instagram’s algorithm constantly changing, staying ahead can be a challenge. Buffer’s analysis dives deep into what’s actually working right now for engagement on the platform. From carousel posts to strategic Reels use, this piece is packed with tips to help you fine-tune your Instagram strategy and reach those elusive engagement benchmarks.

Data Shows Instagram Reels are Best For Reach — But Not Engagement

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.

buffer.com/resources/instagram-reach-engagement-analysis

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week. 

Signing off,

Team ‘Luru