"Chatbots, Brand Loyalty & the End of Clicks—This Week in Marketing"

Edition 59

Author

Luru Labs
March 10, 2025

Hello there,

From getting people to actually like your chatbot to the rise of AI-driven "zero-click" search, marketing is evolving fast. This week, we're diving into the psychology behind brand switching, the power of deep research, and why traditional search traffic might soon be a thing of the past. Let’s get into it!

How to Make Your Chatbot More Likable

Nobody wants to chat with a robotic, frustrating AI assistant. So how do you make your chatbot feel more human? This piece explores the psychology behind chatbot likability and offers actionable tips to create conversations that feel natural, engaging, and even enjoyable.

How to get people to like your chatbot

People dislike AI chatbots (vs humans), unless you frame it right - or pass on the savings.

app.sciencesays.com/p/how-to-get-people-to-like-your-chatbot

What Makes People Try a New Brand?

Duolingo doesn’t just teach languages—it’s a masterclass in branding. The company recently made its internal marketing handbook public, and it’s packed with insights on how they build engagement, maintain a playful tone, and grow a fiercely loyal user base. Whether you’re a marketer or just a fan of great branding, this is worth a look.

UConn Marketing Professor Uncovers Circumstances Increasing Likelihood that Consumers Will Try New Brands - UConn Today

The key to attracting new consumers is to conflict with their goals

today.uconn.edu/2025/03/uconn-marketing-professor-uncovers-circumstances-increasing-likelihood-that-consumers-will-try-new-brands

Zero-Click Search is Changing Marketing—Are You Ready?

Coca-Cola is shaking things up with "Simply Mixology Pop," its first-ever prebiotic soda. With health-conscious consumers in mind, this move signals a shift in how big brands are responding to changing tastes. But will it work? This piece explores Coca-Cola’s strategy and what it means for the beverage industry.

Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing

As consumers rely more on AI-based search and summaries, how will brands adapt their strategies?

www.bain.com/insights/goodbye-clicks-hello-ai-zero-click-search-redefines-marketing

The Power of Deep Research in Marketing

Surface-level data can only take you so far. The best marketers dig deep, uncovering hidden insights that drive real results. This guide explores how deep research—like analyzing customer behavior, market trends, and competitor strategies—can transform your marketing from guesswork to precision.

50 Unique Ways You Can Use AI Deep Research for Marketing

Deep research AI is becoming a more powerful research tool for all — even marketers. Learn 50 ways to use deep research for marketing here!

www.webfx.com/blog/marketing/how-marketers-can-use-deep-research

That’s it for this week! What’s the biggest marketing shift you’re preparing for? Hit reply and let us know.

Signing off,

Team ‘Luru