Cleaning Your List, Winning Google Maps & OpenAI’s New Image Model

Hello there,

This week, we’re tackling some tough marketing questions: Should you kick unengaged subscribers off your email list? How do you rank better on Google Maps? Plus, OpenAI just dropped a new image generation model—what does it mean for brands? And finally, a look at Forever 21’s identity crisis as it struggles to grow with its customers. Let’s dive in.

Time to Cut Unengaged Email Subscribers?

Email marketers often worry about losing subscribers, but keeping disengaged ones can actually hurt your deliverability. Here’s why a list cleanup might be the best thing you do for your open rates.

How to Win at Google Maps SEO

If your business isn’t ranking well on Google Maps, you’re missing out on massive local search traffic. This guide breaks down the key ranking factors and what you can do to dominate local search.

Forever 21’s Forever Problem

Fast fashion giant Forever 21 built its brand on teenage trends—but what happens when those customers grow up? A look at how the brand has struggled to evolve with its audience.

OpenAI’s New Image Model is Here

OpenAI just launched its latest image generation model, 4o, and it’s already making waves. The model can generate hyper-realistic and artistic images with greater accuracy than ever before. One of the most viral trends? Users are prompting it to create stunning, dreamlike images in the style of Studio Ghibli films, leading to an explosion of AI-generated art across social media. Whether it’s whimsical landscapes or detailed character animations, the Ghibli-inspired AI boom is proving just how powerful (and fun) this new model is.

That’s it for this week! Which story caught your eye the most? Hit reply and let us know.

Signing off,

Team ‘Luru