Emotions vs. Info in Ads, Conversion Rates, & Is Link Building Still Alive?

Edition 83

Author

Luru Labs
August 25, 2025

Hello there,

This week’s insights dig into how emotional vs. informational messaging sways audiences, what makes a solid conversion rate, the ripple effects of Amazon’s exit from Google Ads, and whether good old-fashioned link building still delivers. Each slice offers practical insight—whether you’re crafting campaigns, building landing pages, or rethinking your SEO strategy.

Emotional vs. Informational Ads: What Works Better and When

A recent behavioral study breaks down how emotional and informational messaging perform under different circumstances. Emotional ads win in storytelling and recall—but if your product solves a specific problem, clear informational ads outperform. The key takeaway? Choose your tone depending on your audience’s mindset and stage in the funnel.

Ads for high-price vs low-price products

Emotional ads increase sales for high-price, high-quality products. Informational ads work best for low-price, low-quality products.

app.sciencesays.com/p/emotional-or-informational-ad-effectiveness

What’s a "Good" Conversion Rate for Landing Pages?

Unbounce analyzes thousands of landing pages to reveal effective benchmarks and offers practical tips to lift your own rates. From optimizing forms to improving page load times, this guide helps you measure performance more meaningfully—and steer toward consistent improvement.

What's a good conversion rate? (Based on 41,000 landing pages)

Stop guessing if your conversion rates are decent. Real data from 41,000 landing pages shows what actually counts as "good" in your industry.

unbounce.com/landing-pages/whats-a-good-conversion-rate

Amazon’s Google Ads Exit: Cheaper Clicks, Lower ROI

After Amazon dropped Google Shopping ads, CPCs fell 8.3% and clicks rose 7.8%. But Optmyzr found conversion value dropped 5.5%, with only electronics seeing gains. More clicks ≠ better returns.

Amazon’s Exit from Google Ads Triggered a Traffic Surge — But ROI Didn’t Follow: An Optmyzr Study

What happens to Google Ads performance when a giant advertiser exits? A data-driven look at clicks, conversions, and the volume trap.

www.optmyzr.com/blog/amazon-leaves-google-ads-impact

BuzzStream breaks down the myths: yes, some old-school tactics are fading, but high-quality link building remains a powerful SEO tool. The article shares modern techniques—like editorial partnerships and content marketing collateral—that still earn attention and ranking power.

Is Link Building Dead? (15 Data Studies Behind the Clickbait)

Is link building dead? Or is it just more of the same? There are truths behind the clickbaity titles. Here are 15 studies to help you decide.

www.buzzstream.com/blog/is-link-building-dead


Whether you’re fine-tuning your messaging, streamlining your page performance, or aligning your ads and channels, the smartest marketers are always juggling data with nuance. Hope these stories give you a fresh angle—and a powerful perspective.

See you next week 👋

Signing off,

Team ‘Luru