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From 10-Second Ads to Neurobranding — This Week’s Sharpest Marketing Moves

From 10-Second Ads to Neurobranding — This Week’s Sharpest Marketing Moves

Edition 89

Luru Labs
October 06, 2025

Hello there,

This week’s stories amplify one clear trend: marketing that moves the heart and the mind. Whether it’s 10-second video ads, neurobranding strategies, (seriously cool) brand stories, or a deep dive into the psychology of influence, these picks show how brands are pushing boundaries. Let’s get into it 👇

Teenage Engineering’s Iconic Brand Case Study

Synths, minimalism, and cult design—Teenage Engineering has built a brand that’s as much art as product. This breakdown dives into how they balance utility, creativity, and identity to become a niche favorite with global appeal.

Teenage Engineering Marketing Strategy

A deep dive into Teenage Engineering's brand strategy. Learn how their minimalist design, anti-marketing approach, and iconic products like the OP-1 created a cult brand.

www.marketergems.com/p/teenage-engineering-brand-case-study

Keep Your Video Ads Under 10 Seconds

According to new findings from Science Says, the sweet spot for attention-grabbing video ads is under 10 seconds. Beyond that, engagement and recall plummet — unless you’re telling an emotionally resonant story. Shorter, smarter, sharper.

Keep video ads under 10 seconds

Extremely short video ads (≤10 seconds) drive up to 40% more traffic and better engagement than 15-30 second ads, for a lower cost.

app.sciencesays.com/p/keep-video-ads-under-10-seconds

Neurobranding: Strategy That Starts in the Feels

BrandingMag explores how “neurobranding” taps into pre-conscious emotional triggers — from color and rhythm to primal associations — to create brands that feel instinctively right. A fascinating look at how neuroscience is reshaping brand strategy.

The Mechanics of Neurobranding: Brand Strategy That Starts In the Feels - Brandingmag

What happens when brand leaders adopt the principles behind neurobranding and a more primal understanding of how the human brain works?

www.brandingmag.com/rande-vick/the-mechanics-of-neurobranding-brand-strategy-that-starts-in-the-feels

Do happy people shop more? (Yes — a new field study says so)

A replication–extension field study tested whether happiness increases spending and found that happier participants spent more (the study replicated Babin & Darden, 1996). Researchers gave students $10 to spend however they liked and, one week later, measured purchases — happier people spent significantly more, especially on discretionary/indulgent items. It’s a neat corrective to the “make people sad to sell more” takeaway and worth a read if you’re thinking about mood, timing, and product type in your campaigns.

Do happy people shop more? A replication–extension field study on spending - Marketing Letters

The Wall Street Journal published an article with the headline, “How Do You Keep The Public Shopping? Just Make People Sad.” Upon reading the article, we found people mistakenly interpreted its conclusion—believing that if sad people spend more, then happy people spend less.

link.springer.com/article/10.1007/s11002-025-09794-2

Until next time,
Whether you lean into AI, evoke identity, or finesse pricing strategy, small tweaks to what you intend often guide what your audience does. Try one new experiment this week.

Signing off,

Team ‘Luru