From Fare Dodgers to Fast Banks: 4 Wild Marketing Wins

Hello there,

This week’s round-up takes us from behavioral psychology to creative stunts in Indian railways—and a surprising lesson in trust from Singapore’s banking scene. There’s a lot to unpack about how brands are leaning into play, community, and earned credibility to grow (sometimes explosively). Let’s dive in.

The Psychology Behind Micro-Games in Marketing

Micro-games are more than a cute gimmick—they're engineered for attention, recall, and engagement. This breakdown from Marketer Gems looks at why mini games are quietly becoming a marketer's best weapon, and how they tap into deep psychological triggers to create memorable brand experiences.

Lucky Yatra: The Wildest Way to Catch Fare Dodgers

India’s Lucky Yatra is less of a campaign and more of a social experiment. Instead of chasing fare evaders with fines, Indian Railways flipped the narrative with a lottery for paying passengers—and it’s changing behavior fast. A clever example of using positive reinforcement instead of punishment.

Inside Google’s Creator Summit

Tomiko Harvey’s honest, insightful review of the Google Creator Summit cuts through the PR gloss. She shares what worked, what didn’t, and how Google is shaping the future of creator-brand relationships. If you’re navigating the influencer space, this one’s a must-read.

How Trust Bank Grew From 0 to 1 Million Customers

Trust Bank’s rise in Singapore wasn’t just fast—it was methodical. This case study from Campaign Asia details the playbook behind their meteoric growth, from smart onboarding to strategic partnerships with major retailers. A masterclass in building credibility and scale, fast.

That’s it for this week! Whether you’re designing mini-games, rethinking your incentives, or just trying to build a little more trust, we hope these stories gave you something to chew on. Catch you next week with more ideas from the edges of marketing, tech, and creativity.

Till then, stay curious

Signing off,

Team ‘Luru