Gen Z Loyalty, Media Mix Magic, Amazon’s Halo & AI-Generated Ads

Hello there,

This week’s roundup dives into the evolving playbook for marketers: how loyalty programs with active communities are winning over Gen Z, why blending traditional and digital media can deliver up to a 50% lift in brand metrics, what Amazon’s marketplace success means for your own site traffic, and how AI-generated ads are starting to reshape creative workflows.

Why Gen Z Wants Loyalty Programs with Community

A new study shows that Gen Z’s loyalty isn’t won just with discounts and points—it’s built around belonging. Programs that foster active communities (think exclusive Discord groups, interactive challenges, or shared experiences) resonate far more with younger consumers than transactional perks alone. For brands targeting this demographic, adding a layer of connection may be the key to long-term loyalty.

50% Brand Lift: The Case for Media Pairing

Research from the AMA finds that campaigns combining traditional and digital media can lift brand metrics by up to 50%. Instead of thinking of TV and radio as “old school,” marketers can use them strategically with digital channels to reinforce messaging and build reach more effectively. The takeaway: integration isn’t just nice to have—it’s a performance driver.

Amazon’s dominance could fuel your site traffic

Counterintuitive as it may seem, being on Amazon doesn’t just grow marketplace sales—it can also drive more traffic and conversions on your own site. This piece explains the halo effect: from increased brand discoverability to trust transfer, consumers who find you on Amazon are more likely to buy directly later. For DTC brands wary of losing control, it’s a strategic reminder that Amazon and owned channels can work hand in hand.

AI-generated ads in action

This article offers a curated list of real-world AI-generated ad campaigns—from surreal deepfake celebrities and bizarre “Pepperoni Hug Spot” pizza spots to dramatic dream matches featuring AI-recreated Serena Williams. These aren't just novelty pieces—they're full-scale ad campaigns that drove real engagement, conversions, and buzz. If you're curious how brands are putting AI creativity to the test in the wild, this is your playbook.

As marketing rapidly evolves, it’s clear that community, channel balance, and smart use of technology are becoming the new cornerstones of growth. Whether you’re rethinking your loyalty strategy or testing AI-driven ads, the opportunities to stand out have never been greater.

See you next week 👋

Signing off,

Team ‘Luru