Growth Tactics, AI Shortcuts & the Subtle Power of Color

Edition 65

Author

Luru Labs
April 22, 2025

Hello there,

We’ve got a sharp set of links this week—from how color influences perception to how a pre-school app quietly built a $600M business. Plus, some clever growth tactics you can steal and an easy way to turn your old content into fresh leads (with a little AI help). Let’s dig in 👇

Smart Growth Tactics You’ll Want to Steal

This second installment from Growth Unhinged rounds up brilliant, lesser-known growth plays—from leveraging friction to turning a “cancel” button into a customer feedback goldmine. Lots of high-signal, low-fluff ideas in here.

Steal these brilliant growth tactics (part 2)

Breaking down my new favorite examples from Lovable, Clay, Typeform, Decagon and more

www.growthunhinged.com/p/brilliant-growth-tactics-part-two

Give Your Content a Second Life with AI

Repurposing content can be a grind—but AI’s making it easier than ever. This Whiteboard Friday from Moz walks through how to use AI tools to slice, dice, and repackage your top-performing content into formats that still hit.

How to Repurpose Your Content With AI — Whiteboard Friday

Have you ever found the idea of repurposing content overwhelming? In this episode of Whiteboard Friday, Caitlin walks us through how AI can help get you over that creative block and get started.

moz.com/blog/repurpose-content-with-ai-whiteboard-friday

Why Dark Colors Make Products Feel More Effective

Turns out your color palette might be doing more than just setting the vibe. New behavioral research shows that darker packaging can make products seem more powerful—especially in health, wellness, and beauty.

Dark colors make products seem more effective

People were up to 7% more likely to say they would buy a product with a dark (vs light) color packaging. The effect backfires if buyers are worried about the product’s risks (e.g. side effects).

app.sciencesays.com/p/dark-colors-make-products-seem-more-effective

How Brightwheel Quietly Built a $600M Company

Brightwheel isn’t a flashy product. But it solved a clear problem, executed consistently, and built trust in an overlooked market. This deep dive explores the marketing strategy behind one of edtech’s quiet giants.

How brightwheel’s Educational Content Drives 100K+ Monthly Organic Visits

Discover how brightwheel uses educational content, strategic blog structure, and lead capture to dominate ECE content marketing, driving 100K+ monthly organic visits and quality leads.

foundationinc.co/lab/brightwheel

That’s all for this week! If you're testing new ideas, tweaking your packaging, or dusting off old blog posts, we hope this batch gives you some fresh ammo.

Catch you next week 👋

Signing off,

Team ‘Luru