How Gap reinvented itself, smarter metrics & pricing tricks that work

Edition 90

Author

Luru Labs
October 13, 2025

Hello there,

This week we’ve got four practical reads to help you rethink brand, measurement, offers, and customer understanding. First up: a look at how Gap pulled off a reinvention. Then we cover which metrics actually move the needle, why making discounts slightly harder to get can boost results, and how to build personas that lead to action (not just slide decks). Let’s go.

How Gap quietly reinvented itself

Long story short: Gap didn’t wait to be rescued — it chose to reset. This piece walks through the strategic moves that helped the brand modernize its creative, refocus product assortment, and reconnect with customers. If you manage a legacy brand, the article is a great blueprint for how to shift perception without losing your roots.

Gap Marketing: A Case Study on Reinventing a Brand | NoGood

Discover how Gap reinvented its brand with bold hires, social strategy, and celebrity campaigns, sparking a comeback in fashion marketing.

nogood.io/blog/gap-marketing-case-study

Leading vs. lagging metrics — a crash course

Not all metrics help you steer in real time. This clear primer explains which indicators predict future outcomes (leading) and which simply report what already happened (lagging), plus how to build dashboards that let you act before the quarter is over. Essential if you want KPI-driven decisions that actually change results.

A Crash Course on Lagging and Leading Metrics

Definitions, pitfalls and pragmatic suggestions for harnessing the complementary powers of lagging and leading metrics

www.productbreaks.com/p/a-crash-course-on-lagging-and-leading

Make your discounts a bit harder to get

A small behavioral twist—gating a discount behind a simple action (sign-up, share, time-limited task)—can increase perceived value and urgency, and improve conversion quality. This research-backed piece shows how a tiny bit of friction can lift both uptake and margins.

Make your discounts a bit harder to get

Requiring a small task to access a discount increases sales (e.g. type a code, solve a CAPTCHA). In experiments, redemption rates were up to 59% higher.

app.sciencesays.com/p/make-your-discounts-a-bit-harder-to-get

Personas that actually help you sell

Stop building personas based on vague demographics. This guide from Crazy Egg shows how to craft buyer profiles rooted in behavior, context, and the problems people are trying to solve—so your messaging, landing pages, and funnels actually convert.

How To Create A Crisp, Useful Buyer Persona (No Fluff)

Most buyer personas have as much depth as a middle-school book report: fictional profiles with stock photos, generic hobbies, and surface-level traits. Then there are...

www.crazyegg.com/blog/buyer-persona


Until next week —
Try one small experiment from this list: adjust a metric you track, gate a discount, or rewrite a persona using real behavioral cues. Little changes add up fast. If you want, I can turn any of these into a short internal playbook for your team.

Signing off,

Team ‘Luru