Kicking Off 2025 With Fresh Insights: Celebrating 50 Editions! 🎉

Edition 50

Author

Luru Labs
January 06, 2025

Hello there,

Happy New Year, and welcome to 2025! This is a special milestone for us—it’s the 50th edition of our marketing newsletter, and we couldn’t be prouder to have you along for the ride. To celebrate, we’ve rounded up some of the sharpest insights and biggest trends that will define the year ahead. From AI-driven growth to rethinking audience engagement, these stories will give you the edge you need to start 2025 strong. Let’s dive in!

Meta’s AI Profiles: A Short-Lived Experiment

Meta made headlines with its AI-powered profiles on Instagram and Facebook, designed to boost engagement and diversify content. However, after facing backlash and significant challenges, the company swiftly deleted these experimental profiles. This story unpacks what went wrong and what it means for the future of AI in social media.

Meta is killing off its own AI-powered Instagram and Facebook profiles

Instagram profile of ‘proud Black queer momma’, created by Meta, said her development team included no Black people

www.theguardian.com/technology/2025/jan/03/meta-ai-powered-instagram-facebook-profiles

Brands Are Missing the Mark on Women

Women account for over $30 trillion in consumer spending, yet many brands still underestimate their influence. In this powerful piece, Ogilvy’s Mack Leahy breaks down why ignoring this demographic is a massive missed opportunity and how brands can pivot to resonate with women authentically.

Brands are still underestimating women. Here’s how that can change. | The Current

Ogilvy's Mack Leahy explores how brands can reach women in an authentic and effective way, generating measurable results.

www.thecurrent.com/brands-underestimating-women-mack-leahy-ogilvy

Google Ads just launched a Brand Report that promises to give advertisers enhanced insights into campaign performance and audience impact. Discover how this tool can help you refine your strategies and maximize your ad spend in 2025.

Google Ads rolls out Brand Report for enhanced advertiser insights | MarTech

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.

martech.org/google-ads-rolls-out-brand-report-for-enhanced-advertiser-insights

SEO & Marketing Predictions for 2025

What’s next for SEO and marketing? This article dives into the key trends poised to shape the industry this year, from the rising importance of product-led strategies to the enduring power of organic search. If you want to stay ahead, this is a must-read.

SEO (and marketing) predictions for 2025

So much happened in 2024 that it’s hard to comprehend that it was just a single year.

www.productledseo.com/p/seo-and-marketing-predictions-for-bff

As we step into the new year and celebrate our 50th edition, we’re filled with gratitude for our community of curious, driven marketers. Thank you for growing with us—here’s to making 2025 your best year yet! Stay inspired, stay creative, and stay tuned for more insights in the editions to come. Cheers to you! 🥂

Signing off,

Team ‘Luru