LuruLabs Marketing Digest

Welcome to the inaugural edition of LuruLabs Marketing Digest – your go-to source for the latest and greatest in the ever-evolving world of marketing and design. As we step into the first month of 2024, it's time to bid adieu to outdated strategies and embrace the avant-garde approaches that await us. Imagine our newsletter as a refreshing cleanse for your inbox, carefully sieving through the digital noise to deliver only the most relevant insights directly to your screen. Consider us your digital decluttering KonMari, sparking joy in every byte!

Unlock the secret sauce to customer acquisition and retention with Ariyh's latest revelation in "Use Direct Mail to Acquire New Customers, and Email to Retain Them." In an age where digital communication dominates, this article challenges the status quo by presenting a unique strategy backed by research conducted in August 2023. 

Join Nick Kolenda as they unravel the secrets behind crafting names that resonate, captivate, and stand the test of time. From the strategic categorization of names based on wordiness and relevance to deciphering the persuasive, memorable, distinctive, emotional, scalable, protectable, and SEO-friendly attributes, each facet unfolds as a crucial piece of the naming puzzle.

Imagine you're Richard, the creator of exceptional beach tennis bats, facing an unexpected dilemma: your bats are perceived as too cheap, sparking a chain reaction of assumptions about their quality. Sean D'Souza skillfully navigates the nuanced terrain of pricing psychology, revealing that the perceived value of a product or service often outweighs the numerical cost.

In this insightful piece, Amanda Natividad, the VP of Marketing for SaaS startup SparkToro, shares her perspective on crafting an effective marketing plan. Drawing on over 10 years of marketing experience, Natividad emphasises the importance of clarity when distinguishing goals, strategies, and tactics.

And finally, introducing BuiltWith, a powerful web tool accompanied by a convenient Chrome extension that unravels the technological mysteries behind any website with just a click. Have you ever wondered about the underlying technologies shaping a website's functionality and design? BuiltWith satiates this curiosity by providing an extensive breakdown of the technologies utilized on a given webpage. Whether it's the content management system, e-commerce platform, analytics tools, or frameworks, BuiltWith meticulously identifies and lists the technologies in play.

I hope you've found inspiration and insights within the inaugural edition of LuruLabs Marketing Digest. Your feedback is invaluable to us, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week.

Signing off,
Team ‘Luru