LuruLabs Marketing Digest

Hey there everyone! Welcome back to a new edition of LuruLabs Marketing Digest- your go-to source for the latest and greatest in the ever-evolving world of marketing and design. 

Join Peter Ramsey on a journey through the most captivating UX interactions of 2023, curated from across the internet. From Ahead's commitment signature box to Duolingo's automatic difficulty adjustment, each interaction is designed to delight users and improve their experience. Discover how brands like Airbnb, Monzo, Uber, and Spotify are reducing anxiety, increasing purchases, and boosting ease of use through innovative UX design strategies.

Neal O'Grady presents 10 fundamental strategies for crafting captivating hooks that draw readers in and keep them engaged. From leveraging credibility and instilling fear to sparking curiosity and celebrating milestones, each technique is illustrated with real-world examples and practical advice. Whether you're crafting social media posts, presentations, or cold emails, mastering these hook types can significantly enhance your content's engagement and impact.

In "How SEO grows brands: The science behind the service," Andrew Holland explores the strategic role of search engine optimization (SEO) in brand growth. By delving into the principles of brand acquisition and the dynamics of the buying process, Andrew demonstrates how SEO strategically positions brands to reach new and light category buyers. Through insightful analysis and real-world examples, he emphasises the long-term benefits of prioritising SEO investment for sustainable business growth and competitive advantage.

Jasmine Bina's article, "The 14 New Rules of Brand Strategy," offers a comprehensive guide for brands to navigate the changing landscape of consumer behavioor and cultural dynamics. These rules, ranging from reframing problems to embracing optimism, provide actionable insights to help brands adapt and thrive in today's market. By prioritising community, solving multiple problems with one solution, and letting empathy guide decision-making, brands can create meaningful connections and stay ahead of the curve in an ever-evolving business environment.

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable to us, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week. 

Signing off,

Team ‘Luru