LuruLabs Marketing Digest 7

Edition 7

Luru Labs
March 11, 2024

Hey there everyone! Welcome back to another edition of LuruLabs Marketing Digest We have some interesting articles for you this week - from figuring out the marketing strategy for your business to building a growth team or whether to use a mascot as part of your brand strategy. Let’s dive in :

Have you ever wondered if your brand needed a mascot? Mascots play a powerful role in branding, marketing, and enhancing user experience on websites and mobile apps. Originating from the concept of lucky charms, mascots have evolved into symbolic representations of brands, companies, and public figures. Check out the benefits of mascots with some case studies of brands that use them.

Design Me Live: The Power of Mascots in UI and Branding

Today mascots show their power at full in branding, marketing and user experience of websites and mobile apps. Let's check their benefits and design examples.

blog.tubikstudio.com/design-me-live-the-power-of-mascots-in-ui-and-branding

For those of you looking to build a growth team, here’s an old and timeless article on how the top consumer startups in the world have built it out. The article is from Andrew Chen’s blog, a go-to resource for a marketer in today’s world

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen

andrewchen.com/how-to-build-a-growth-team

Based on a book called Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg and Justin Mares, here are the 19 marketing channels that any business ( big or small) can use to decide their marketing strategy. Whether you’ve just started marketing for a business or are an old-hand at marketing, this is a useful read to put your efforts into perspective.

The 19 Traction Channels for Extraordinary Growth | GrowthRocks

The lack of enough traction channels is pretty costly for every business. Here are the 19 traction channels you need to know about.

growthrocks.com/blog/infographic-traction-channels

Imagine it's 2028, and AI is revolutionizing typography, offering designers many font options. While there's excitement about innovation, there's concern about maintaining quality standards. This article delves into the designer's role in shaping AI's role in typography, ensuring it enhances creativity without sacrificing quality. The future promises dynamic, context-sensitive typefaces, but challenges like discerning font quality lie ahead.

The AI Dilemma In Graphic Design: Steering Towards Excellence In Typography And Beyond — Smashing Magazine

AI promises a major upheaval in typography, with designers finding themselves navigating both opportunities and challenges. How will it impact quality, design roles, and our use of type in the future? As we explore this new frontier, we realise that we are at a juncture as significant as Gutenberg’s press, set to redefine how we interact with text and visual communication.

www.smashingmagazine.com/2024/01/ai-dilemma-graphic-design-typography

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week.

Signing off,

Team ‘Luru