LuruLabs Marketing Digest

Hey there everyone! Welcome back to another edition of LuruLabs Marketing Digest- your go-to source for the latest and greatest in the ever-evolving world of marketing and design. 

Ryan Phelan, CEO of an email agency, recounts a costly mistake he made shortly after assuming his new role, emphasising the inevitability of errors in email marketing. He highlights three key strategies for managing and preventing mistakes: slowing down to focus on tasks, carefully considering the need for "Oops!" emails, and fostering a culture of accountability and shared learning within the team.

Lyle's Golden Syrup, the Guiness World Record holder for the world’s oldest unchanged packaging, recently unveiled a partial rebrand, sparking widespread debate. Megan Williams delves into the controversy surrounding the brand's decision to update its iconic packaging, particularly focusing on the replacement of the historic lion logo on certain products. Despite efforts to align with contemporary attitudes, the rebranding process has left a sticky mess, highlighting the challenges of updating iconic brand identities.

Esther Omo-Idonije offers a comprehensive guide to creating a content marketing strategy, vital for converting strangers into paying customers. With practical steps and examples, she highlights the importance of setting SMART goals, conducting audience research, analysing competitors, and identifying content ideas. The guide encompasses everything from brainstorming content ideas to planning resources and distribution, culminating in measuring results to ensure effectiveness.

Taylor Peterson highlights the burgeoning trend of micro-communities, small online groups characterised by focused discussions and exclusive membership. These communities offer a sense of belonging and trust, attracting users seeking deeper connections beyond mainstream social platforms. Peterson explores the benefits for brands and marketers, including valuable insights and authentic engagement opportunities. Strategies for tapping into micro-communities range from subscriber-only chats to industry-specific forums, emphasising the importance of genuine interaction and collaboration within these digital enclaves.

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable to us, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week. 

Signing off,

Team ‘Luru