LuruLabs Marketing Digest 8

Edition 8

Luru Labs
March 20, 2024

Hey there everyone! Welcome back to another edition of the LuruLabs Marketing Digest. We have some interesting articles for you this week - from looking at how AI can transform the design process to what brands can do for SEO in 2024 and why referral campaigns acquire the least profitable users for most businesses. Let’s dive in :

In 2024, managing SEO in an AI landscape is crucial. Crystal Carter, Head of SEO Communications at Wix, shares her top SEO tips, including using AI for Content Optimization and AI Tools as search Engines. Follow along as Carter predicts an exciting and transformative year for SEO in 2024.

Top SEO Tips for 2024 — Whiteboard Friday

It's no surprise that in 2024, the main theme that we're going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.

moz.com/blog/top-seo-tips-2024-whiteboard-friday

This article explores why most gamification and referral campaign strategies don’t work for organisations. “Quality of users” is an important metric that any marketer tracks and if you’ve ever wondered why users coming in from coupon sites are low quality, you should read this article.

Why the worst users come from referral programs, free trials, coupons, and gamification

andrewchen.com/worst-users-referral-trials-coupons-gamification/

Explore the potential impact of artificial intelligence (AI) on the initial stages of creative projects, focusing on defining the brief, idea generation, and pitching. The article discusses how AI tools can simplify tasks, provide insights, and generate ideas quickly. This is a must-read if you are an agency owner or manage a creative team.

Can AI help you win your next brief?

Although the very first step in the lifecycle of a creative project, it’s always easy to fall at the first hurdle of understanding the brief. With AI tools now available, is this new collaborator a team’s newest asset, or do too many (mechanical) cooks spoil the broth?

www.itsnicethat.com/features/shades-of-intelligence-insights-the-brief-creative-industry-ai-151123

Explore the power of creating an inter-generational brand. Brands no longer have to be youthful forever or age “with” their TG. Rather than merely shifting focus from one generation to another, companies should adopt an "ageless" approach, emphasizing common values across age groups, and ultimately strive to create "post-generational" brands. This article also provides insight into the campaigns of brands such as Nike and Mercedes and how these big brands are advertising today.

The Future of Marketing Is Intergenerational

Demographics suggest that Americans over the age of 60 will soon become a larger consumer group in terms of income than 20-to-34-year-olds, yet companies still position their brands as if the bulk of the market is people under the age of 40. The answer, however, is not to shift marketing strategies from one generation to another. Research has suggested that boundaries between generations are fuzzy, if not arbitrary. Plus there’s a bewildering degree of variability across individuals within the same generation. Instead, marketers should aim to emphasize common values across different age groups and build “post-generational” brands.

hbr.org/2024/02/the-future-of-marketing-is-intergenerational

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week.

Signing off,

Team ‘Luru