LuruLabs Marketing Digest 9

Edition 9

Author

Luru Labs
March 26, 2024

Hey there!

Hope you’re cruising through the year like a champ! We hope you had a great Holi for those of you based in India!

Welcome to Edition No. 9 of the Lurulabs newsletter. This week, we’ve got some seriously cool stuff lined up for you.

First off, check out this gem from Thomas Ariyh. He dives into the whole expert vs. customer reviews debate with some solid science to back it up. Basically, it boils down to this: easy-to-judge stuff, we trust folks like us. But for the trickier decisions, we lean on the experts to clear the fog. Check it out here

Expert vs fellow customer reviews

Good reviews outweigh an expert’s recommendation (e.g. a doctor) for easily judged services (e.g. restaurant). The opposite happens for hard-to-judge ones (e.g. accountant).

tips.ariyh.com/p/expert-vs-customer-reviews

Ever heard of “How Brands Grow: What marketers Don’t know” by Byron Sharpe? If not, stop everything and grab yourself a copy. Seriously, it’s a game-changer for any marketing whiz out there. And if you’re short on time, here’s a quick rundown of what Sharpe’s preaching.

How Brands Grow: A Short Summary

Byron Sharp’s How Brands Grow: What Marketers Don’t Know was an eye opener for me, because he was right — there was a lot of stuff that I, as a marketer, did not know. Sharp is basically like: “Hey marketers, your model of how marketing works is all wrong.

www.themarketingstudent.com/how-brands-grow

If you’ve ever wondered about the science of typography, here’s the best guide that we found out there. It’s dated, but it talks about the importance of typography and the impact it has on the reader, the different types of typography and a host of links to get you started exploring on typography. Check it out

The Ultimate Guide to Typography

You might want to earmark this article for future reference ‘cause it’s got pretty much everything you need to know about getting started with understanding and implementing typography.

thefutur.com/content/the-ultimate-guide-to-typography

And last but not least, for all you Designers, Product Managers, and Growth Marketers out there, we’ve got a goldmine of biases that’ll blow your mind. It’s like a crash course in digital manipulation (the good kind, we promise). Dive into the treasure trove here:

🧠Psychology of Design: 106 Cognitive Biases & Principles That Affect Your UX

A complete list of cognitive biases and design principles. Tons of product examples, tips and checklists to improve your user experience.

growth.design/psychology

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week. 

Signing off,

Team ‘Luru