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🎯 Marketing Hacks You Can't Miss: Pricing Tips, Friendship Day Ads, Google Ad Strategies & Social Personas! 🎯

🎯 Marketing Hacks You Can't Miss: Pricing Tips, Friendship Day Ads, Google Ad Strategies & Social Personas! 🎯

Edition 29

Luru Labs
August 12, 2024

Hello there,

Hope you had a fantastic weekend!

This week, we’ve rounded up some fantastic marketing insights that are bound to get your creative juices flowing. From pricing tricks that boost sales to iconic ad campaigns, advanced Google Ads strategies, and the importance of a distinct brand persona on social media—we’ve got it all covered. Let’s dive in!

The Power of Price Placement: Why You Should List Discounted Prices on the Right

Did you know that simply placing your discounted prices on the right side of your product listings can make a difference in sales? This article breaks down the psychology behind price placement and how you can use this subtle tactic to increase conversions.

Write discounted prices on the right

Show a discounted price to the right of the original. In experiments, people perceived the discount as bigger and were up to 49% more likely to say they would buy.

tips.ariyh.com/p/write-discounted-prices-on-the-right

Iconic Friendship Day Ad Campaigns That Captured Hearts

Friendship Day is a goldmine for brands to connect emotionally with their audience. This article takes you on a nostalgic journey through some of the most memorable Friendship Day ad campaigns that have left a lasting impact. Perfect for anyone looking to create heartwarming, effective campaigns.

Iconic Friendship Day Ad Campaigns That Continue To Capture Hearts - Marketing Mind

Ahead of Friendship Day 2024, Marketing Mind has curated a list of evergreen and iconic ad campaigns from brands like KFC, Cadbury Dairy Milk, Lay's, Make My Trip, Gillette Venus, PepsiCo India, Fevicol, Airtel India, Domino's, and Zivame. These campaigns promise to take us on a nostalgic joy ride

marketingmind.in/iconic-friendship-day-ad-campaigns-capture-hearts

Google Ads Advanced Strategy Ideas to Elevate Your Campaigns

Ready to take your Google Ads game to the next level? This comprehensive guide offers advanced strategies that can help you optimize your campaigns for better performance and ROI. Whether you’re a seasoned pro or just getting started, these tips are a must-read.

10 advanced strategy ideas for Google Ads

Discover 10 key tactics to optimize your Google Ads campaigns, whether you run large ecommerce accounts or low-volume B2B campaigns.

searchengineland.com/google-ads-advanced-strategy-ideas-444104

Brand Personas on Social: Why Yours Needs to Stand Out

In the crowded world of social media, having a distinct brand persona is no longer optional—it’s essential. This article explores why a unique and memorable brand voice can make or break your social media strategy and offers tips on how to refine yours.

Brand personas on social: if yours isn’t distinct, you may as well give up

Brand personas. Do they matter more than the product itself? Find out why brands like RSPB, Ryanair, and Stanley are killing it on social and connecting the younger generations.

www.brainlabsdigital.com/blog/brand-personas-on-social-if-yours-isnt-distinct-you-may-as-well-give-up

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week.

Signing off,

Team ‘Luru