🚀 Marketing Insights: What’s Changing and What You Should Know

Hello there,

This week, we’re diving into the evolving world of marketing and branding—from the growing role of behavioral data in search to why so many brands are ditching their logos. Plus, a deep dive into Anthropic’s AI-driven content strategy and Lush’s bold stance against social media. Let’s get into it!

Why Behavioral Data is the Future of Search

Google and other search engines are getting smarter—not just at understanding keywords, but at analyzing how users behave online. This means marketers need to rethink their SEO strategies. This Whiteboard Friday session from Moz breaks down why behavioral data is becoming a key ranking factor and how you can use it to your advantage.

🛑 From McDonald’s to Kellogg’s: The Great Logo Drop

Duolingo doesn’t just teach languages—it’s a masterclass in branding. The company recently made its internal marketing handbook public, and it’s packed with insights on how they build engagement, maintain a playful tone, and grow a fiercely loyal user base. Whether you’re a marketer or just a fan of great branding, this is worth a look.

🤖 How Anthropic is Winning the AI Content Game

Coca-Cola is shaking things up with "Simply Mixology Pop," its first-ever prebiotic soda. With health-conscious consumers in mind, this move signals a shift in how big brands are responding to changing tastes. But will it work? This piece explores Coca-Cola’s strategy and what it means for the beverage industry.

🚫 Lush’s Anti-Social Media Strategy: A Risk That’s Paying Off?

Most brands obsess over social media engagement, but Lush is going against the grain—shunning major platforms entirely. This bold move hasn’t tanked their sales. In fact, it’s reinforcing their brand values and strengthening customer loyalty. Here’s how they’re making it work.

That’s it for this week! Which of these strategies do you think will shape the future of marketing? Reply and let us know. 🚀

Signing off,

Team ‘Luru