📢 Marketing Moves: What Works, What Doesn't, and What’s Next

Hello there,

Another week, another batch of marketing lessons—some from big wins, others from big mistakes. From what went wrong with plant-based giants Beyond Meat and Impossible Foods to Coca-Cola’s latest bold bet, this week’s stories are all about innovation, strategy, and creativity. Let’s dive in!

🌱 Marketing Missteps: What Beyond Meat and Impossible Foods Can Teach Us

Plant-based brands were once the next big thing, but recent struggles show how even the most hyped industries can lose momentum. This breakdown reveals the marketing mistakes these companies made—like confusing messaging and failing to connect with mainstream consumers—and what brands can learn from them.

🦉 Duolingo’s Handbook: The Brand Playbook Everyone Should Read

Duolingo doesn’t just teach languages—it’s a masterclass in branding. The company recently made its internal marketing handbook public, and it’s packed with insights on how they build engagement, maintain a playful tone, and grow a fiercely loyal user base. Whether you’re a marketer or just a fan of great branding, this is worth a look.

🥤 Coca-Cola’s First Prebiotic Soda: A Bold Bet on Wellness

Coca-Cola is shaking things up with "Simply Mixology Pop," its first-ever prebiotic soda. With health-conscious consumers in mind, this move signals a shift in how big brands are responding to changing tastes. But will it work? This piece explores Coca-Cola’s strategy and what it means for the beverage industry.

🎨 Creative Trends 2025: What’s Shaping the Future of Marketing?

From AI-generated content to hyper-personalization, creativity is evolving fast. This report outlines the top creative trends driving marketing in 2025, helping brands stay ahead of the curve. If you want to know what’s next in design, advertising, and content creation, this is a must-read.

That’s it for this week! Which of these stories stood out to you? Hit reply and let us know. 🚀

Signing off,

Team ‘Luru