🚀 Marketing Playbook: Challenger Strategies, WHOOP Insights & More

Edition 52

Author

Luru Labs
January 20, 2025

Hello there,

Looking for fresh ways to shake up your marketing? This week’s newsletter is packed with practical advice and creative inspiration. From adopting bold challenger strategies to mastering prioritization frameworks and dissecting WHOOP’s brilliant marketing playbook, we’ve got you covered. Let’s dive in and uncover what makes these approaches so effective!

Think Like a Challenger: Big Brands, Bold Moves

Who says big brands can’t be underdogs? This article explores how established giants can adopt challenger brand strategies to stay agile and innovative. Learn how to disrupt the status quo and carve out your edge in competitive markets.

How Big Brands Can Adopt Challenger Strategies - Branding Strategy Insider

According to Wikipedia and taken from a variety of business books and articles, “A challenger brand is a brand in an industry where it is neither the

brandingstrategyinsider.com/how-big-brands-can-adopt-challenger-strategies

The ICE Prioritization Framework: Work Smarter, Not Harder

Feeling overwhelmed by too many ideas? The ICE framework (Impact, Confidence, Ease) is here to help. This guide breaks down how to prioritize projects for maximum impact with minimum fuss—perfect for marketers juggling multiple campaigns.

ICE Framework: How (NOT) to Score/Prioritize Growth Experiments | Ward van Gasteren

Need to prioritize your growth ideas to find the best one to start with? The ICE Framework might be just what you need. In this article, I’ll break down how it works & why so many growth teams use this method to rank their ideas. Let’s dive in! What is the ICE Framework & how ... Read more

growwithward.com/ice-prioritization-framework

Social Media Ad Inspiration: Creative Campaigns That Work

What makes a social media ad scroll-stoppingly good? This roundup of standout examples dives into the tactics and design choices that drive engagement. Whether you’re crafting Instagram Stories or TikTok videos, this is your go-to guide for ad inspiration.

18 Eye-Catching Social Media Ad Examples to Spark Your Creativity

Looking for inspiration to make high-impact social ads? We’ve curated this list of some of our favorites that capture attention and leave an impression.

www.semrush.com/blog/social-media-ads-examples

WHOOP’s Marketing Strategy: Data-Driven Brilliance

WHOOP isn’t just a fitness tracker; it’s a lifestyle brand. This breakdown of their marketing strategy highlights how they leverage storytelling, influencer partnerships, and personalized data to connect with their audience.

WHOOP Marketing Strategy: The Path to Rapid Growth | NoGood

Read all about WHOOP's marketing strategy and how it boosted this wellness tracker startup to new heights with rapid growth.

nogood.io/2025/01/13/whoop-marketing-strategy

Whether you’re looking to stand out with clever branding, create unforgettable experiences, or sharpen your email game, these stories offer something valuable for every marketer. Put these insights into action, and watch your campaigns soar to new heights. Let us know which idea inspired you most—we’d love to hear your thoughts!

Signing off,

Team ‘Luru