Marketing Wisdom from Thousands, AI Answers & Aldi’s Social Moves

Edition 87

Author

Luru Labs
September 22, 2025

Hello there,

This week, we’re leaning into what patterns emerge when you really look—at thousands of examples, AI-answers in search, and even Aldi’s social strategy. Also, how marketing shifts when your outreach is based on contact rather than interruption. It's all about noticing the details that make signals out of noise.

What Thousands of Marketers Teach Us

Andrew Chen reflects on deep insights from reviewing thousands of marketing experiments. The article reveals recurring blind spots that most teams have—but few admit. Whether it's overfitting strategies to early wins, or under-valuing long burn, these lessons are reminders of what to watch out before scaling something.

Why retention is so hard for new tech products

And how to apply these lessons to the current gen of AI apps

andrewchen.substack.com/p/lessons-learned-from-staring-at-thousands

Contact-Based Marketing: What it Actually Means

StoryArb breaks down how marketing shifts when you prioritize real, one-to-one connections instead of generic blasts. From triggered messaging to using behavior data, this piece shows how you can transition toward marketing that feels more human and less broadcast.

How to get 4x more leads from your content—without forms or gates | storyarb

Stop gating content and start capturing more leads with contact-based marketing tactics that track buyer behavior without forms.

www.storyarb.com/blog/contact-based-marketing

Aldi’s Social Strategy Is More Than Product Posts

Aldi isn’t just posting product pics. Their engagement strategy—on TikTok, Instagram, and Facebook—is layered with stories, trends, and intentionally playful content. This article digs into how Aldi balances entertainment with commerce, earning engagement without just chasing likes.

How Aldi revamped its social media strategy — and why it’s working

The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally relevant content, its marketing director said in an interview.

www.grocerydive.com/news/aldi-social-media-strategy-instagram-tiktok-facebook-engagement/760302

Want to be Cited in AI-Answers? Here’s How

As AI answers take over search result spaces, being featured there is becoming a new kind of SEO gold. This ProductLedSEO guide details the tactics that can help your content get cited in AI-generated responses—think clarity, structured data, and matching intent.

How to get cited in AI answers

When I first built my first website for SEO, I optimized it for keywords where I could earn Adsense revenue. I stuffed the “money”

www.productledseo.com/p/how-to-get-cited-in-ai-answers


Hope these reads help you refine your strategy—not just crank up volume. Listening more, scaling smarter, and optimizing for what really moves the needle might be the best edge you’ve got.

Catch you soon,

Signing off,

Team ‘Luru