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  • 📈 Mastering Modern Marketing: Marketing Magic: Personalization, Ad Stats, and UX Trends You Can’t Miss!

📈 Mastering Modern Marketing: Marketing Magic: Personalization, Ad Stats, and UX Trends You Can’t Miss!

Edition 42

Author

Luru Labs
November 11, 2024

Hello there,

Ready to dive into some fresh ideas to elevate your strategy? This week, we’re looking at simple tactics with big impact, like personalizing customer interactions (à la Starbucks), the latest on Google Ads performance, mobile UX trends that can enhance user experience, and email A/B testing strategies to maximize engagement. Let’s break down what you need to know to stay ahead in the game!

The “Starbucks Effect”: Why You Should Use Names Instead of Numbers

Ever noticed how much better it feels to hear your name instead of just an order number? Starbucks’ simple tactic of using names for orders goes beyond feel-good vibes; it builds loyalty and increases customer satisfaction. Learn how this small personalization trick can make a big difference in your brand’s customer experience and boost engagement.

The Starbucks effect: Use names, not order numbers

People had a 82.5% stronger preference for a patisserie when employees called out the customer’s first name (vs queue number) to give out orders.

app.sciencesays.com/p/the-starbucks-effect-use-names-not-order-numbers

Whether you’re already deep into Google Ads or just considering it, knowing the latest trends and statistics is crucial. This data-packed article explores everything from ad reach to click-through rates, revealing the types of ads that are performing best and the industries reaping the most benefit. Perfect for optimizing your Google Ads approach!

36 Google Ads Statistics You Should Know

Discover the latest Google Ads statistics. Stay ahead with industry-specific data and trend forecasts.

www.semrush.com/blog/google-ads-statistics

Mobile UX Trends: What Users Expect in 2024

Mobile app design is constantly evolving, and this year’s UX trends show a big emphasis on intuitive navigation, personalization, and micro-interactions. Baymard’s insights provide a look at what users find most useful and appealing, from simplified menus to quick access features. These trends can help you enhance your app’s UX and keep users engaged.

Mobile App UX Trends: The Current State of Mobile App UX (10 Common Pitfalls & Best Practices)

Learn to solve 10 common pitfalls affecting mobile apps backed by evidence comprising 8,000+ new UX performance scores and 7,000+ implementation examples.

https://baymard.com/blog/mobile-app-ux-trends

A/B Testing Ideas to Level Up Your Email Marketing

Email A/B testing can be a game-changer, but sometimes it’s hard to know what to test. This guide shares clever A/B testing ideas to help you find the best-performing email content, layouts, subject lines, and more. With these strategies, you can refine your email approach and drive stronger results.

102 A/B Testing Ideas for Email Marketing | Knak

Explore 102 A/B testing examples to improve email marketing results! From subject lines to CTAs, find inspiration for your next test.

knak.com/blog/a-b-testing-email-marketing-ideas

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week. 

Signing off,

Team ‘Luru