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🎯 Maximise Marketing Impact: Avoid Banner Blunders, Leverage AI, and Master Cold Emails! 🎯

🎯 Maximise Marketing Impact: Avoid Banner Blunders, Leverage AI, and Master Cold Emails! 🎯

Edition 20

Luru Labs
June 10, 2024

Hey there,

Happy Monday!

We're excited to bring you this week's marketing newsletter, packed with must-read insights and strategies to supercharge your marketing efforts. From avoiding common pitfalls to harnessing the power of AI, this edition has everything you need to stay ahead. Let's dive into this week's top picks:

Think flashy website banners always grab attention? Think again! This eye-opening analysis reveals why over-the-top banners might be hurting your conversions more than helping. Learn about the psychological reasons behind banner blindness, the negative impact on user experience, and practical tips for creating effective banners that actually convert.

When flashy website banners backfire

Dynamic website banners (e.g. countdown timer, bouncing banner) can hurt sales ~10% for high-involvement products because they distract shoppers.

tips.ariyh.com/p/when-flashy-website-banners-backfire

The future of marketing is here, and it's powered by Gen AI. Explore how AI-based software is transforming marketing and sales, making processes smarter and more efficient. Discover how AI is being used for personalized customer interactions, predictive analytics, and automating repetitive tasks, saving you time and boosting your effectiveness. This in-depth article from a16z is a must-read for anyone looking to stay ahead in the AI revolution.

Say Hello to My New AI Marketer: How Gen AI-Based Software Is Advancing Marketing and Sales | Andreessen Horowitz

We see three phases in the evolution of adopting GenAI in marketing: the development of marketing copilots, the introduction of marketing agents & the rise of an autonomous marketing team.

a16z.com/ai-marketer-how-gen-ai-based-software-is-advancing-marketing-and-sales

Cold emails not getting the response you want? It's time to upgrade your approach. This comprehensive guide outlines the latest best practices for cold emailing in 2024, ensuring your emails stand out and get noticed. Learn about crafting compelling subject lines, personalizing your messages, timing your outreach for maximum impact, and avoiding common pitfalls that land your emails in the spam folder.

2024 Cold Email Guide | Copy.ai

Here's an updated guide for cold emailing. Discussing the best practices for understanding accounts and personas, and then stepping through a checklist of how to craft a perfect cold email.

www.copy.ai/blog/cold-email-best-practices-guide-2024-edition

Finding the perfect balance in SEO can feel like a fairy tale, but it’s achievable. This article explores the "SEO Goldilocks Zone" where everything is just right. Learn how to optimize your content with the right amount of keywords, ensure fast loading times, and create engaging meta descriptions, all without overdoing it. Follow these steps to achieve optimal search engine performance and improve your site’s ranking.

The SEO Goldilocks Zone

This week’s newsletter is sponsored by the Digital PR agency Search Intelligence, which uses PR methods to grow a link portfolio and North Star Inbound, which is a recommended agency for penalty recovery. See their case studies linked in the newsletter.

productledseo.substack.com/p/the-seo-goldilocks-zone

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week.

Signing off,

Team ‘Luru