Missed moves, marketing vibes & persuasive numbers

Hello there,

This week’s roundup dives into strategy hits (and misses), emerging consumer behaviors, and the subtle ways design influences persuasion. From Kellogg’s strategic missteps to the psychology of font sizes, there’s plenty here for marketers who like to think a few steps ahead.

Kellogg’s Cereal: A Masterclass in Missed Opportunity

A deep dive into how Kellogg’s, once a dominant force in breakfast, slowly lost cultural relevance—despite having the brand equity to lead a health-forward food revolution. A story of brand stagnation and what not to do in a shifting market.

What People Are ‘Vibe-Coding’ vs. Actually Doing

Lenny’s newsletter showcases over 50 real-world “vibe coding” projects—from a personalized buzzer for apartment pickups to a customized playlist creator for road trips. It’s a creative snapshot of non-tech folks building unique tools with AI assistants like Cursor, Claude Code, and Zapier agents. Inspiring proof of how accessible—and functional—AI-powered prototyping has become

Behavioral Shifts You Can’t Afford to Miss

This roundup of consumer behavior trends—ranging from impulse shopping to growing distrust in influencers—is a handy pulse check for planning content, offers, or campaign timing.

Why Bigger Fonts Make Bigger Impact

According to new research, numbers shown in larger fonts can significantly increase persuasiveness in marketing materials. It’s a simple tweak, but one with measurable upside—especially in price-based messaging.

That’s all for now!
Marketing is as much about reading the room as it is reading the data. Hopefully, this week’s links help you sharpen both your instincts and your strategy.

See you next week 👋

Signing off,

Team ‘Luru