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  • 📈 New Startup Secrets, Google Ads Update, and Branding Lessons from Tupperware 🚀

📈 New Startup Secrets, Google Ads Update, and Branding Lessons from Tupperware 🚀

Edition 38

Author

Luru Labs
October 14, 2024

Hello there,

Ready to dive into this week’s marketing scoop? We've got an interesting mix of strategies to fuel your growth, from the latest startup playbook essentials to how Google is shaping the future of ads. Plus, some branding insights on what not to do, courtesy of Tupperware’s fall from grace. Grab your coffee, and let’s dig in!

The Emerging Startup Playbook

Whether you’re just starting out or looking to refine your strategy, this playbook covers the key elements of building a thriving startup. With lessons from successful entrepreneurs, this guide will walk you through the essentials: nailing product-market fit, establishing growth metrics, and securing that elusive funding. Ready to get inspired?

The emerging startup playbook

Eight learnings from the next generation of software

www.growthunhinged.com/p/the-emerging-startup-playbook

Google’s recent update brings ads to AI-overview pages and uses AI to organize information better. This could be a game-changer for advertisers and users alike, as it means more targeted ad placements and improved user experiences. Get the lowdown on how these changes could affect your marketing strategy moving forward.

Google brings ads to AI Overviews as it expands AI's role in search | TechCrunch

Google is rolling out a redesigned AI Overviews experience — with ads — and expanding its test of AI-organized results pages.

techcrunch.com/2024/10/03/google-brings-ads-to-ai-overviews-and-rolls-out-ai-organized-pages

Design Matters: The Psychology Behind Everyday Products

Ever wonder why some products feel so intuitive, while others leave you scratching your head? This article explores how good design can make or break a product’s success by aligning with user psychology. Learn how subtle design choices influence user behavior and loyalty.

The Design of Everyday Things

Why Most AI Products Are Missing the Mark on Product Design

www.digitalnative.tech/p/the-design-of-everyday-things

Lessons from Tupperware’s Fall: What Not to Do in Branding

Tupperware, once a household name, has seen its influence wane significantly. This piece dives into the strategic missteps that led to its downfall and provides valuable lessons on maintaining brand relevance. Learn why it’s important to evolve with your audience and the risks of neglecting brand updates.

Lessons From Tupperware's Self-Inflicted Demise - Branding Strategy Insider

After two years of agonizing death throes, Tupperware, the plastic, resealable, food storage brand is in bankruptcy proceedings. The demise of Tupperware

brandingstrategyinsider.com/lessons-from-tupperwares-self-inflicted-demise

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week. 

Signing off,

Team ‘Luru