Quality Content, AI Clarity, and the Secret Sauce Behind Oreo's Marketing Wins

Hello there,

This week’s lineup is a snack-worthy mix of insights (pun fully intended). We’re diving into the ongoing debate around content quality, clearing the fog on AI for marketers, and spotlighting Oreo’s creative genius. Plus, we’ve got a practical, data-backed way to actually find your audience—not just guess who they are. Let’s get into it 🍪👇

What Actually Makes Content “High Quality”?

We toss around terms like “great content” and “quality writing” all the time—but what do they even mean? This piece from MediaCat challenges marketers to think differently about content quality and whether we’re setting the bar too low. Expect some light existential dread and a few aha moments.

A-Z of AI for Marketers

Still trying to wrap your head around AI terms? This no-nonsense, jargon-free guide from The Drum is the perfect cheat sheet. From “Autonomous Agents” to “Zero-click Searches,” it’s everything you need to stay fluent in AI-speak—and avoid sounding like you just discovered ChatGPT yesterday.

Oreo’s Marketing Playbook is a Masterclass in Consistency

How does a 100-year-old cookie stay culturally relevant? With a tight strategy, creative stunts, and an unwavering sense of brand voice. This piece breaks down Oreo’s approach to everything from seasonal drops to playful content—and why it all just works.

How to Find (Not Guess) Your Target Audience

SparkToro is back with another data-driven banger. This one’s all about practical ways to identify your audience without relying on vibes and wishful thinking. It’s actionable, no-fluff, and includes tools to get you started today.

That’s it for now! Whether you’re fine-tuning a content strategy or still pretending you understand AI, we hope this week’s reads give you a little clarity—and maybe even a craving for cookies. Catch you next week

Signing off,

Team ‘Luru