🎬 Cinema Advertising, NerdWallet's SEO Mastery, and Creative Branding Strategies!

Edition 37

Author

Luru Labs
October 07, 2024

Hello there,

This week’s newsletter is full of feel-good vibes, SEO wins, and some out-of-the-box branding ideas that will definitely get your creative juices flowing. Let's dive into the good stuff!

Consumers Are Loving the Movies – What This Means for Marketers

The movies are making a comeback, and consumers are feeling better than ever about the cinema experience. This trend is big news for marketers looking to capitalize on the nostalgia and emotion that movies evoke. Find out how brands are tapping into this feel-good energy to connect with audiences.

Consumers’ moods—and purchase intent—goes up at the movies, report finds

According to the VAB, those feel-good feelings may translate to brand favorability.

www.marketingbrew.com/stories/2024/09/27/consumers-are-feelin-good-at-the-movies-according-to-the-vab

NerdWallet’s SEO Playbook – How They Dominate Search Rankings

NerdWallet is the king of SEO, ranking for a multitude of high-intent keywords. This case study breaks down exactly how they’ve managed to grow their organic traffic using a mix of brilliant content strategies and tactical SEO efforts. If you're looking to up your SEO game, this is a must-read.

Unpacking NerdWallet's SEO: 10 Things I Discovered 

Nobody needs SEO like NerdWallet. Especially now.

ahrefs.com/blog/nerdwallet-seo-case-study

Suggestive Brand Names Can Give You a Competitive Edge

Ever wonder if your brand name could be working harder for you? This article explains why suggestive brand names—those that give customers an idea of what your product or service offers—can actually help drive conversions and brand recall. A simple tweak could make all the difference.

The advantage of suggestive brand names

People were more than twice as likely to recall a product’s benefit when the brand name suggested the benefit.

app.sciencesays.com/p/the-advantage-of-suggestive-brand-names

Manhole Covers & Branding: The Unexpected Connection

Yes, even manhole covers can be a tool for creative branding! This article explores how cities and companies are using them as unconventional but effective brand touchpoints. It’s proof that branding opportunities are everywhere if you know where to look.

What Manhole Covers Can Teach Us About Branding - The Branding Journal

An odd title, to be sure. After all, what does branding have to do with manhole covers? Branding, like virtually all other disciplines, can impart lessons that are cross-functional, transcending the entire realm of marketing into something much more utilitarian. Of course, the opposite is also true, with advancements in…

www.thebrandingjournal.com/2024/10/manhole-covers-branding

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week. 

Signing off,

Team ‘Luru