Reddit’s SEO edge, ragebait risks & Domino’s bold reboot

Edition 91

Author

Luru Labs
October 20, 2025

Hello there,

This week we’re looking at where culture, strategy, and risk collide: how Reddit is quietly helping brands win at search, five stunts that actually stopped us in our tracks, whether “ragebait” is a smart (or dangerous) tactic, and Domino’s first identity refresh in a decade. Let’s dig in.

How Reddit quietly boosts brand SEO

Reddit isn’t just for conversations — it’s becoming a real SEO asset. This piece explains how brands can use Reddit to discover keywords, surface long-tail queries, earn referral traffic, and generate content ideas that land in search. When handled respectfully (and without blatant self-promotion), Reddit threads can surface user intent and seed content that ranks — plus they help brands capture featured snippets and answers that search engines love.

Reddit Is Winning the Battle for Transactional Keywords

Budgets for many B2B brands continue to invest significantly in review sites as if it was still 2023. Unfortunately, the times have changed and BOFU traffic is dominated by Reddit.

www.productledseo.com/p/reddit-is-winning-the-battle-for

5 Marketing Stunts That Made Me Stop

A roundup of five guerrilla stunts that did more than grab attention — they created memorable brand moments. If you’re looking for inspiration that isn’t just loud, this one’s full of clever, shareable ideas.

OpenAI stole YouTube's 2012 playbook (and it's working) 🏆

The best marketing ideas from the past 7 days

www.marketingideas.com/p/5-marketing-stunts-that-made-me-stop

Ragebait Is Everywhere—Should Marketers Lean In?

Ragebait drives engagement by provoking outrage — but at what cost? This piece weighs the short-term attention gains against long-term trust erosion and reputational risk. A useful guide if your team is tempted to trade brand equity for virality.

Ragebait is everywhere. Should marketers lean in?

Whether brands intentionally rile up audiences or unintentionally get caught up in the culture wars, experts say they should be prepared for the consequences of short-term, bad-faith engagement.

www.marketingbrew.com/stories/2025/10/10/ragebait-is-everywhere-should-marketers-lean-in

Domino’s Reboot: Cravemark, Fresh Look & Big Ambition

Domino’s unveiled a major refresh—new iconography (hello, Cravemark), updated visuals, and a clearer positioning. This breakdown highlights how the brand is modernizing while keeping the core cues that make it instantly recognizable.

Inside Domino’s first refresh in a decade — including its ‘cravemark’

With younger consumers in mind, agency WorkInProgress helped the pizza chain craft a new look and sound, including an audio-visual expression.

www.marketingdive.com/news/inside-dominos-first-refresh-in-a-decade-including-its-cravemark/801945


Until next week —


Use Reddit to learn what real people say about your category, be cautious with outrage-first tactics, and remember that a smart refresh can reset perception without erasing memory.

Signing off,

Team ‘Luru