Search Trends, Creator Sponsorships & the No-Code Revolution—This Week in Marketing

Edition 60

Author

Luru Labs
March 17, 2025

Hello there,

This week, we’re diving into what’s driving growth across search, content, and product strategy. Google’s dominance is still growing (yes, really), while brands are unlocking new customer pipelines through creator sponsorships. Plus, we break down how one company scaled to $17M ARR and why making your product look complex might actually be a winning move. Let’s get into it.

Google Search Grew 20% in 2024 – And It’s Still Unstoppable

Despite the hype around AI chatbots, new research shows Google Search isn’t slowing down—it actually grew by 20% in 2024 and still dominates online queries. But what does this mean for marketers? Get the latest insights on why search remains the top discovery channel and how brands can stay visible.

New Research: Google Search Grew 20%+ in 2024; receives ~373X more searches than ChatGPT - SparkToro

For years, two questions have dominated both marketers’ interest and the media’s coverage of Google Search: Are AI Tools taking market share away from

sparktoro.com/blog/new-research-google-search-grew-20-in-2024-receives-373x-more-searches-than-chatgpt

Scaling to $17M ARR: How Lovable Did It

How does a startup go from zero to $17M in revenue? Lovable’s growth journey is packed with lessons on product positioning, customer retention, and smart marketing execution. Whether you’re building from scratch or optimizing an existing business, there’s plenty to learn from their playbook.

How Lovable grew to $17M ARR in 3 months

The story of one of the fastest growing AI startup

thegrowthmind.substack.com/p/how-lovable-grew-to-17m-arr-in-3

The Psychology of Complexity in Product Marketing

Simplicity isn’t always the answer. Sometimes, making a product look slightly more complex can actually boost its perceived value and desirability. This deep dive into consumer psychology explains when and why you should highlight complexity in your marketing.

When to make your product look complex

People were willing to pay up to 13.7% more for a product that looked more complex because it looked more expensive to produce

app.sciencesays.com/p/when-to-make-your-product-look-complex

How Ahrefs Nailed Creator Sponsorships

Ahrefs has been quietly mastering the art of sponsoring creators—and it’s paying off in a big way. Instead of traditional ads, they’ve strategically partnered with content creators who genuinely use and love their product. This approach has built trust, expanded their reach, and driven serious engagement. If you're considering influencer marketing, Ahrefs' playbook is one to study.

We Spent >$1 Million Sponsoring Creators. Here’s What We Learned About B2B Influencer Marketing

9 real-world lessons from investing so much money in influencer marketing.

ahrefs.com/blog/sponsoring-creators

That’s it for this week! What’s the biggest marketing shift you’re preparing for? Hit reply and let us know.

Signing off,

Team ‘Luru