Subject: 🚀 Setting up SEO OKR's, Coke's Olympic Campaign, and a new way to advertise on LinkedIn ! 🚀

Hello there,

This week's newsletter is packed with insights to supercharge your marketing efforts. From setting up your SEO team for success, to drawing inspiration from email marketing pros, Coca-Cola's latest uplifting campaign, and LinkedIn's newest feature, we've got you covered. Let’s dive in and discover these game-changing strategies!

Every marketing head and CEO knows that SEO is crucial. But how do you ensure your SEO team aligns with your marketing objectives and stays on track? The answer is OKRs (Objectives and Key Results). This article outlines the essential OKRs for your SEO team to guarantee they are effective and aligned with your goals.

Crafting great emails is an art form. While deliverability ensures your message reaches your audience, it's the content and creativity that drive clicks and purchases. Check out this article for stellar examples of email marketing done right, and get inspired to elevate your own campaigns.

Coca-Cola, one of the world’s most enduring brands, is back with another iconic campaign for the Summer Olympics. Amidst global unrest, their positive message is a breath of fresh air. This ad campaign is not just inspirational but a masterclass in brand building.

LinkedIn is a goldmine for brand building and lead generation, especially for reaching a professional audience. They’ve recently introduced sponsored newsletters, a new way to engage your LinkedIn audience. With a 47% increase in newsletter engagement, now’s the time to tap into this trend.

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week. 

Signing off,

Team ‘Luru