The Psychology of Referrals, Influencer Trends, and Diversity in Advertising

Hello there,

From the contagious nature of referrals to the latest influencer marketing trends, this week’s newsletter dives into the psychological and strategic shifts shaping modern marketing. We’ll explore why people are more likely to refer products to friends, how audience research can unlock new growth opportunities, and why inclusive advertising actually increases perceived product value. Let’s get into it!

Referrals Are Contagious – Here’s Why

Word-of-mouth marketing isn’t just effective—it’s contagious. This fascinating breakdown explores the psychology behind why people are more likely to refer products after receiving a recommendation themselves. Learn how to design referral programs that capitalize on this viral effect.

The Complete Guide to Audience Research

Knowing your audience is the foundation of great marketing, but how do you actually uncover the insights that matter? This guide walks through the best methods for audience research—from social listening to first-party data—and how to apply them for maximum impact.

Customers Will Pay More for Products That Feature Diversity in Ads

Here’s a compelling reason to prioritize inclusive marketing: new research shows that consumers are willing to pay more for products featured in ads that reflect diversity. This article unpacks why representation matters and how brands can authentically connect with wider audiences.

Influencer Marketing in 2025: What’s Changing?

The influencer marketing landscape is evolving rapidly. This report highlights the biggest trends shaping the space, from rising micro-influencers to new monetization models. If influencer collaborations are part of your strategy, this is a must-read.

That’s it for this week! Stay ahead of the curve, and we’ll be back with more insights soon. 🚀

Signing off,

Team ‘Luru