The Unexpected Strategies Behind Today's Smartest Marketing Moves

Hello there,

From SaaS companies winning with generosity to wireless brands leveraging personality, this week’s picks highlight how marketers are playing smarter—not louder. Whether it’s through AI-driven identity shifts or radically transparent content, there’s a lot to learn from what’s working right now.

Marketing’s AI Frontier: What 50 Tech CMOs Are Betting On

In a survey of 50 CMOs across top tech companies, AI emerged not just as a trend—but as a long-term cornerstone of marketing strategy. From personalization at scale to data-driven creative, this piece explores the specific AI use cases CMOs are doubling down on, and why your next big campaign might be built by a bot.

Ahrefs and the Generosity Engine

While most SaaS brands gate their best insights behind paywalls or lead forms, Ahrefs flipped the script—offering high-value tools and education completely free. This breakdown unpacks how Ahrefs’ “generosity engine” turned into a growth machine, fueling customer trust and long-term loyalty.

Mint Mobile’s Marketing is a Masterclass in Character

With Ryan Reynolds at the helm, Mint Mobile has cracked the code on personality-led branding. But behind the viral ads and self-aware humor is a data-driven content strategy that’s refreshingly smart. This deep dive reveals how consistency, clarity, and just the right amount of chaos helped Mint carve out space in a crowded market.

How AI and Algorithms Quietly Shape Brand Identity

You may not notice it, but algorithms are playing an increasing role in how brands look, sound, and evolve. From AI-curated visuals to data-backed tone of voice decisions, this article explores how creative direction is being subtly shaped by machines—and what that means for marketers trying to stand out in a sea of sameness.

Want to explore one of these ideas in more depth next week? Hit reply and let us know—we love hearing from you.

Catch you next week 👋

Signing off,

Team ‘Luru