This Week in Marketing: Creativity, Emotions, and Humor That Sells

Edition 46

Author

Luru Labs
December 09, 2024

Hello there,

Ready to give your marketing strategies a glow-up? This week, we’re diving into the secrets behind brilliant branded content, the emotional versus informational ad debate, and some stealthy marketing tactics from NYC’s top entrepreneurs. And if you’ve ever wondered if humor really sells—spoiler—it does, and we’ve got the research to prove it. Let’s get into it!

Branded Content Done Right: 10 Inspiring Examples

Want to create branded content that makes an impact? Ahrefs has rounded up 10 stellar examples that strike the perfect balance between creativity and value. From Red Bull’s epic adventures to Spotify’s clever Wrapped campaigns, these brands show us how to engage audiences and keep them coming back for more.

7 Examples of Great Branded Content

Creating content that elicits an emotional response in your audience is one of the few ways to stand out in a world where information is dirt cheap.

ahrefs.com/blog/branded-content-examples

Emotional vs. Informational Ads: What Works Best?

Should your ad tug at heartstrings or satisfy curiosity? Science Says explores when to use emotional appeals and when to rely on cold, hard facts. Learn how the context, product type, and audience can help you craft a winning ad strategy.

When to use emotional vs informational ads

Brain monitoring experiments using fMRI find that emotional ads are more effective for pleasurable products, while informative ads work better for functional items.

app.sciencesays.com/p/when-to-use-emotional-vs-informational-ads

NYC Entrepreneurs Share Their Stealth Marketing Secrets

The New York Post reveals how some of the city’s most successful business minds are using creative, low-key marketing tactics to stay ahead of the competition. From influencer collaborations to guerilla-style campaigns, these ideas will make you rethink your approach.

NYC’s most successful entrepreneurs reveal their stealth marketing tactics

The founders of Higher Dose, Catch Hospitality, Foundrae and Fleur du Mal say they rarely pay for advertising and promotion — if ever.

nypost.com/2024/12/02/business/nycs-most-successful-entrepreneurs-reveal-their-stealth-marketing-tactics

Why Laughter is the Best Sales Tool

Want your audience to remember you? Make them laugh. A study from INSEAD shows how humor can boost your marketing efforts, increase relatability, and, yes, drive sales. Discover how to strike the right tone to connect with your customers.

Make Them Laugh, Sell Them Stuff

Humour makes marketing sing – when you do it right.

knowledge.insead.edu/marketing/make-them-laugh-sell-them-stuff

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week. 

Signing off,

Team ‘Luru