🚀 Unlock Abandoned Carts, Master Copywriting Like Apple, and More! 🚀

Edition 18

Author

Luru Labs
May 27, 2024

Hey there,

Happy Monday!

We're back with another edition of our weekly marketing newsletter, packed with actionable insights, innovative strategies, and inspiring stories to help you stay ahead in the ever-evolving world of marketing. Whether you're looking to capture those elusive abandoned carts or master the art of copywriting like Apple, we've got you covered. Let's dive into this week's top picks:

Popups can be powerful tools when used correctly, especially in the B2B space. In this detailed guide, explore a variety of B2B popup examples that can help you capture leads, increase engagement, and drive conversions. From subtle reminders to full-screen takeovers, see how these strategies can be tailored to fit your business needs.

B2B Popups: 10+ Examples & Proven Use Cases

See how B2B popups help businesses achieve their marketing goals. Get ideas on how your can use B2B popups, too.

wisepops.com/blog/b2b-popups

Abandoned carts are a goldmine of potential revenue waiting to be unlocked. This comprehensive article reveals strategies to capture email addresses from users who abandon their carts, enabling you to send personalized follow-up emails that can turn missed opportunities into completed sales. Learn how to implement these techniques seamlessly into your ecommerce workflow.

Securing Email Addresses for Abandoned Carts

Merchants can often recover sales from abandoned carts, but only if a shopper provides an email address.

www.practicalecommerce.com/securing-email-addresses-for-abandoned-carts

Apple's marketing is renowned for its simplicity and effectiveness. This masterclass breaks down the elements of Apple's sales copy, providing insights into how you can craft compelling and persuasive messages that resonate with your audience. Whether you're a seasoned marketer or new to copywriting, these lessons will help you elevate your content and drive more sales.

How to Sell Like Apple: The Big Power of a Mini Story

Imagine writing sales copy like you tell a story, enthralling your readers and persuading them to buy. Here's how Apple do that ...

www.enchantingmarketing.com/sales-story-example

Pinterest is a vibrant platform with a unique appeal to Gen Z. This article delves into effective strategies for connecting with this dynamic generation on Pinterest, from understanding their preferences to leveraging platform features. Learn how to create engaging content that captures the attention of Gen Z and drives meaningful interactions.

It’s a Gen Z world. Here’s how brands can thrive in it.

Gen Z can feel like an always-moving target. But our latest research should help. Get our top insights about Gen Z shopping habits and interests, all backed by Pinterest research. Plus, see actionable strategies to reach them on Pinterest.

business.pinterest.com/en-au/blog/gen-z-marketing-on-pinterest

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week. 

Signing off,

Team ‘Luru