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🚀 Unlock Employee Advocacy, AI-Driven Ads, Gen Z on Pinterest, and Smarter A/B Testing! 🚀

🚀 Unlock Employee Advocacy, AI-Driven Ads, Gen Z on Pinterest, and Smarter A/B Testing! 🚀

Edition 24

Luru Labs
July 08, 2024

Hello there,

This week’s newsletter is brimming with innovative strategies and insights that will take your marketing game to the next level. Learn how to turn employees into brand advocates, personalize ads with AI, leverage Pinterest’s new features for Gen Z, and optimize your A/B testing. Let’s dive in!

Ever wondered how to get your employees to promote your brand on LinkedIn? It’s easier than you think! Discover how Wiz turned 1200 employees into brand advocates with a mix of fun incentives and a little hand-holding. You can copy their playbook and watch your engagement soar!

How we turned 1,200 employees into a buzz-generation machine 🔋

Inside Wiz's employee advocacy strategy

www.marketingideas.com/p/how-we-turned-1200-employees-into

Imagine ads that feel like they were made just for you. Well, that’s not sci-fi anymore! AI is now crafting ads tailored to our personalities, and the results are blowing everyone away. Find out why marketers are buzzing about this and how you can get in on the action.

Gen AI Can Tailor Ads to Our Personalities—and They’re Pretty Persuasive

“The effects are probably only likely to get stronger as time persists.”

insight.kellogg.northwestern.edu/article/gen-ai-can-tailor-ads-to-our-personalities-and-theyre-pretty-persuasive

Pinterest is getting a major upgrade! Now you can turn your boards into videos and share them on Instagram and TikTok. This is huge for brands looking to connect with Gen Z in a fresh, exciting way. Ready to make your content go viral?

Inspired by Gen Z, Pinterest users can now turn boards into videos for sharing on Instagram and TikTok | TechCrunch

The new addition was inspired by the video-sharing activity that was already taking place on apps like TikTok.

techcrunch.com/2024/06/25/inspired-by-gen-z-pinterest-users-can-now-turn-boards-into-videos-for-sharing-on-instagram-and-tiktok

If you love A/B testing, you’re in for a treat. There’s a new method that’s smarter and more effective, giving you deeper insights than ever before. Say goodbye to guesswork and hello to data-driven decisions that really pay off.

There’s a Smarter Way to A/B Test

A new model can help you reduce the length or size of your experiments by as much as 50 percent, for significant cost savings.

insight.kellogg.northwestern.edu/article/theres-a-smarter-way-to-a-b-test

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week.

Signing off,

Team ‘Luru