🌟 Unlock User Activation, Stop Churn, and Master Gen Z Marketing! 🌟

Edition 19

Author

Luru Labs
June 03, 2024

Hey there,

Happy Monday!

We're excited to bring you this week's marketing newsletter, packed with detailed analyses, cutting-edge strategies, and practical insights to elevate your marketing efforts. Whether you're looking to activate users, understand customer churn, or win over Gen Z, we've got something for you. Let's dive into this week's top picks:

Canva has mastered the art of user activation, becoming a leading example for those using the freemium model and Pirate funnel strategy. This comprehensive analysis dissects Canva’s growth tactics, providing invaluable insights into how their team effectively activates users. If you're looking to enhance user engagement and retention, this is a must-read.

How Canva Activates Users | User Onboarding

The ultimate source for User Onboarding teardowns, tips, & thoughts!

www.useronboard.com/how-canva-activates-users

Understanding and combating customer churn is crucial for any subscription-based business. This detailed playbook provides a step-by-step approach to analyzing churn and offers actionable ideas to retain your customers. Dive into practical strategies that can help you reduce churn rates and boost customer loyalty.

Fighting subscription churn: Thirty-two tactics to increase your retention and get back to growth | Conversion Rate Experts

Discover 32 effective tactics to reduce customer churn in your business. Learn valuable strategies to improve customer retention and boost your bottom line.

conversion-rate-experts.com/fighting-subscription-churn

Gen Z is a challenging yet rewarding demographic to capture. This case study highlights four brands that have successfully won the Gen Z battle, showcasing their unique strategies and tactics. Learn from these examples to craft your own Gen Z-friendly marketing campaigns and build brand awareness.

How Four Brands Won Gen Z Through Memes, Authenticity, and Community-Building

Here's a look at how these Australian and American brands — across four different categories — won Gen Z with their marketing moves.

blog.hubspot.com/marketing/brand-awareness-gen-z

In today's data-centric world, being data-driven is often touted as the ideal approach. However, this insightful article questions the practicality of being entirely data-driven and suggests that being data-informed might be more achievable and beneficial. Explore the nuances of these concepts and how to effectively leverage data in your decision-making processes.

Why data-driven product decisions are hard (sometimes impossible)

All the excuses we make when we see data, but why that's sometimes OK

andrewchen.substack.com/p/why-its-so-hard-to-be-data-driven

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week. 

Signing off,

Team ‘Luru