Unlocking the Secrets of AI Shopping, Viral Content, and B2B Social Video Strategies

Edition 39

Author

Luru Labs
October 21, 2024

Hello there,

This week, we’re diving into some seriously game-changing insights in the marketing world. From Google’s latest AI Shopping update to the psychology behind viral content and how B2B buyers are engaging with social video, there’s plenty to explore. Whether you’re looking to enhance your content strategy or sharpen your approach to customer engagement, we’ve got the intel you need right here!

Google Shopping Just Got Smarter with AI Enhancements

Google’s new AI-powered Shopping features promise a smoother, more personalized experience for consumers. By leveraging AI overviews and streamlined product pages, Google aims to make finding and comparing products even easier. This update is especially beneficial for brands as it enhances product discoverability and optimizes the shopping journey. Curious about how this might impact your next marketing campaign?

Google Shopping’s getting a big transformation

Google Shopping uses AI to help you find more relevant products, discover personalized options and find the lowest prices.

blog.google/products/shopping/google-shopping-ai-update-october-2024

Why Brands Like IKEA, LEGO, and Apple Reveal Their Inner Workings

Ever wondered why some brands go the extra mile to show the “behind-the-scenes” of their products? IKEA, LEGO, and Apple have mastered the art of transparency by showing customers how things work. This approach taps into consumer psychology, building trust and deeper connections with their audiences. Dive into this article to see how these brands’ openness is a key part of their success—and how you can apply the same tactics!

What Do IKEA, Lego, and Apple Have in Common? All Appeal to Customers by Revealing the Inner Workings of Products

A Journal of Marketing study shows that displaying the inner workings of a product is a cost-effective way to boost consumer confidence and increase the perception of product worth.

www.ama.org/2024/10/15/what-do-ikea-lego-and-apple-have-in-common-all-appeal-to-customers-by-revealing-the-inner-workings-of-products

The Psychology Behind Viral Content: What Really Drives Shares

We all want our content to go viral, but what exactly makes people hit that “share” button? This fascinating article breaks down the psychological triggers that make content irresistible. From emotional impact to social validation, learn the key elements that can transform your content into a viral hit. You’ll definitely want to take notes on this one.

What Makes Online Content Viral? The Psychology Behind Shares - Contently

What's makes online content viral? Emotions, nostalgia, and practical value are ways to create shareable content for your brand.

contently.com/2024/10/17/what-makes-online-content-viral-the-psychology-behind-shares

B2B Buyers Are Influenced by Social Video—Here’s How to Tap Into That

Social video isn’t just for B2C anymore—B2B buyers are increasingly using platforms like LinkedIn to inform their purchasing decisions. Learn how businesses are leveraging video content to connect with buyers on a more personal level, build trust, and drive sales. The article provides key strategies and examples that can help your brand use social video to convert B2B prospects.

Social video most ‘trusted’ form of content influencing B2B tech buyers, survey finds

Nearly two-thirds of B2B tech buyers say that short-form social video content helps inform buying decisions

www.marketingweek.com/social-video-influencing-b2b-buyers

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week. 

Signing off,

Team ‘Luru