What Customers Really Care About — and What Marketers Get Wrong

Edition 66

Author

Luru Labs
April 28, 2025

Hello there,

We’re back with another round of marketing insights to shake up your assumptions, clean up your copy, and maybe even make your customers love you a little more. This week, we’ve got some surprising data about what customers will actually pay more for, how jargon could be costing brands millions, and a delightfully clever pricing twist to try. Plus, a look at what people are really using AI for in 2025 — and no, it’s not just homework help.

Your Brand Might Be Worth More Than You Think

Turns out loyalty has a price — and it’s one your customers are happy to pay. A new survey reveals that over 70% of consumers are willing to shell out more for their favourite brands, even in the face of inflation. The takeaway? Consistency, emotional connection, and great customer experiences are driving perceived value like never before.

Most consumers will pay 25% more for their favorite brands, survey finds

Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.

www.customerexperiencedive.com/news/consumers-pay-more-favorite-brands-survey/745586

The “0% With a Twist” Pricing Strategy

Think you need a big budget to make a big splash? Think again. This piece breaks down how smart marketers are launching creative, effective campaigns with literally $0. From clever partnerships to leveraging community, it’s a reminder that scrappy can still be spectacular.

The "$0 with a Twist" strategy 🌀

How to make free stuff go viral (+my favorite examples)

www.marketingideas.com/p/the-0-with-a-twist-strategy

Stop Using Jargon. It’s Costing You.

We all love a good acronym or buzzword, but this piece digs into just how much unclear marketing language might be hurting business performance. From vague CTAs to overused industry speak, the lesson is clear: speak like a human, convert like a pro.

Marketers, Take Note: Jargon Could Be Costing Your Brand Millions

A new study calculates the wages of gibberish.

www.adweek.com/agencies/marketer-jargon-costing-millions

What Are People Actually Using AI For in 2025?

Wondering where AI is actually making a dent in people’s lives? This ranked breakdown reveals the most popular AI use cases this year — from research to image generation to language learning. It’s a super digestible snapshot of consumer behavior that might just inspire your next feature or content piece.

Ranked: All the Things People Use AI for in 2025

This analysis by Marc Zao-Sanders for Harvard Business Review looked at thousands of forum posts to break down what we use AI for in 2025.

www.visualcapitalist.com/ranked-all-the-things-people-use-ai-for-in-2025

That’s a wrap for this week. As always, keep it smart, simple, and customer-first — and we’ll catch you next time with more insights from the world of marketing.

Catch you next week 👋

Signing off,

Team ‘Luru