When traffic dries up: lessons in resilience, differentiation, and brand reinvention

Hello there,

This week’s picks explore what happens when the old playbooks stop working. From traffic that’s no longer reliable, to brands that blend heritage with reinvention, to product-led marketing that outpaces traditional funnels — it’s all about staying adaptive when the rules of growth keep shifting.

Traffic is No Longer Reliable

Search, social, and referral traffic are becoming unstable channels — and this piece from Growth Unhinged dives into why. The old reliance on predictable top-of-funnel flows is giving way to a new era where brands must focus on trust, distribution diversity, and community-based reach.

Loom’s Product-Led Growth Playbook

Marketer Gems breaks down how Loom grew into a household SaaS name by turning its product into the marketing engine. Every user interaction — from sharing a video to inviting a teammate — became an organic growth loop. The result: a case study in frictionless adoption and viral expansion.

The Secret to True Brand Differentiation

HubSpot revisits a timeless challenge: how do you actually stand out in a saturated market? The key, it argues, lies less in flashy visuals and more in defining what your audience can’t get anywhere else — your unique story, values, and consistent emotional tone.

How Brands Stay Old and New at Once

From Branding Strategy Insider, this thoughtful piece explores how heritage brands like Levi’s and Coca-Cola remain relevant without losing their core identity. The trick is balancing legacy with evolution — leaning into nostalgia while embracing fresh cultural codes.

Until next week —

Keep experimenting — even the most stable channels and brands are built on reinvention.

Catch you then,

Team ‘Luru