🚀 Zapier's Growth, Reels Marketing Tips, and More Must-Know Insights!

Edition 33

Author

Luru Labs
September 09, 2024

Hello there,

Hope you had a fantastic weekend!

We’re back with this week’s round-up of marketing gold! From uncovering the secrets behind Zapier’s massive user growth to understanding why simply educating your audience isn’t enough, these insights will surely sharpen your marketing game. Let’s dive right into it!

Zapier’s Growth Story: 10 Million Users and Counting 

Zapier's rise to 10 million users didn’t happen by accident. This deep dive reveals the strategies that helped them scale, focusing on product-led growth and seamless automation that solves real problems. If you want to learn how to build a product that essentially markets itself, this is your playbook.

Zapier Growth Story - 10Mn Users and $250Mn Revenue in 12 Years with just $2.6M investment

In this edition, we dive into Zapier’s key growth strategies, including programmatic SEO, freemium pricing, content marketing, and strategic partnerships.

startupgtm.substack.com/p/zapier-growth-story-10mn-users-and

Why You Shouldn't Say Your Product is ‘100%’ Anything 

When it comes to marketing, perfection might not be the selling point you think it is. Research shows that claims of “100%” anything can backfire, making consumers skeptical. This article explains why leaving room for slight imperfections could make your product more trustworthy—and drive higher conversions.

Don’t say your product is “100%”

Claiming a product is “100%” something can sound suspicious and backfire (e.g. “100% juice”). People were up to 7.5% less likely to intend to buy.

tips.ariyh.com/p/dont-say-your-product-is-100

Meta’s Reels Marketing Tips: Boost Engagement with Short-Form Video 

Reels are one of Meta’s fastest-growing features, and they’ve just released a new guide packed with marketing tips to help you maximize their potential. From creative ideas to best practices, learn how to use Reels to boost engagement and reach new audiences. Whether you're a seasoned marketer or just starting with video, this guide is your go-to for short-form content success.

Meta Shares Reels Marketing Tips in New Guide

Some pointers to help guide your Reels approach. 

www.socialmediatoday.com/news/meta-shares-reels-marketing-tips-new-guide/725953

Why Education Alone Won’t Convert Customers 

Providing useful information to your audience is great, but education alone isn’t enough to drive conversions. Ahrefs shares why you need more than just well-educated customers, and how combining education with actionable next steps can turn interest into sales. If you rely on blog posts or tutorials, this article will change how you approach your content strategy.

“Education” Isn’t Enough: How to Market When Information is Dirt Cheap

In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add.

ahrefs.com/blog/education-isnt-enough

Thank you for joining us for yet another edition of LuruLabs Marketing Digest. Your feedback is invaluable, and we invite you to share your thoughts and suggestions. Feel free to share this with other marketers and designers that you think might benefit from us- we’re a no-spam newsletter, dedicated to reducing clutter, adding value to your inbox and bringing you free resources once a week. 

Signing off,

Team ‘Luru